"Archetype's guidance and creative knowledge has helped us understand
what we stand for as a brand. The results speak from themselves."

The Brand
Creating a brand identity that's both stylish and memorable. Positioning Maëlle as a chic and down to earth skin care brand.

PR & Press Kit
Archetype developed a Press Kit for Maëlle to be distributed amongst magazine editors
in the UK.
The press kit has been a great success, since then Maëlle has been featured in
Grazia magazine and Cosmopolitan.
You'd love their products
We’re a big fan of Maëlle’s products. Check out the website and discover their truly pure skincare range!